Clarify Your Message So Customers Will Listen: Learn the StoryBrand framework with Decoded Strategies

February 23, 2023

EVENT RECAP

A massive blocker to scaling your cybersecurity company is lacking a consistent, compelling brand message. In this keynote, we’ll share actionable tips on how you can use the 7-part StoryBrand framework, a scalable strategy to clarify your message and differentiate yourself from the competition. Join us to get practical tools you can put to work right away to develop killer messaging that attracts more leads, increases sales, and streamlines your marketing strategy.

Key Takeaways:

Discover the power of simplicity and clarity in marketing
Learn the 7-part Storybrand Framework that will help your brand tell a clear and compelling story
Q&A with StoryBrand experts

About Decoded Strategies:

Decoded Strategies (https://decodedstrategies.com/) is a marketing agency dedicated to helping promising but stuck cybersecurity companies implement marketing and sales strategies that lead to long-term success. Brands with incredible products get beat by their competition every day. But when you finally nail your positioning, you can win the hearts and minds of the very people you set out to help. We help businesses create a clear brand story, develop compelling content, and execute marketing strategies to unlock growth and dominate your market.

Video

Decoded Strategies Slide Deck

Moving From Revenue Technology 1.0 To Revenue Technology 2.0

Said Mussa is the founder of Cepture.io, helping B2B companies grow through revenue technology. In this guide, Said walks through how to transition your organization from revenue technology 1.0 to 2.0, including tools that can help, key practices to install in your revenue org, and metrics to measure success.

Leveraging AI in SEO

Samantha Torres is the Chief Data Officer of The Gray Dot Company, an SEO and Data Consulting Company. Samantha has more than 10 years of SEO experience optimizing SEO at 90+ B2B and B2C companies. In this guide, Samantha walks through how to leverage AI to improve your SEO and content strategy, and the implications of generative AI tools on SEO.

Aligning Your Customers' Success With Customer Journeys and a Customer Capability Maturity Framework

Michael Allenson is the Founder of Empact Partners, a Customer Journey and Maturity Framework advisory firm. Michael has worked with over 50 companies to build customer journeys and has built nearly 20 customer capability maturity frameworks. In this guide, Michael walks through creating a customer journey map, as well as building a customer capability maturity framework. Each of these activities helps organizations better align their success with the success of their customers, leading to accelerated growth, lower attrition, and long-term customer loyalty.