Recap: Ten Eleven Roundtable on Designing a Corporate Content Plan for Maximum Impact

December 13, 2022

EVENT RECAP

📣 Michelle Hsu is the Founder of KJMH Digital and previously held marketing roles at B2B SaaS companies including Freshbooks and Vision Critical. In this roundtable, she’ll demonstrate how B2B SaaS websites can be optimized for the right headers, call to actions, social proof, solution showcasing, and thought leadership. She’ll also explain how organic social media and blogs can be factored into a corporate content strategy.

Ideal for Marketing Leaders

 

📕  Key Takeaways:

  • Key components to put on your homepage (e.g. social proof from customers)
  • Tips for product pages, case study pages, pricing pages, and blogs
  • Tricks for getting customers to engage, like well-worded, well-placed calls to action

Read the guide:

Setting a Content Strategy Across Website, Blog, and Social Media

Michelle Hsu is the Founder of KJMH Digital and previously held marketing roles at B2B SaaS companies including Freshbooks and Vision Critical. In this guide, she demonstrates how B2B SaaS websites can be optimized for the right headers, call to actions, social proof, solution showcasing, and thought leadership. She also explains how organic social media and blogs can be factored into a corporate content strategy.