Ten Eleven Roundtable on Building a Product-Led GTM

In a world where more buyers prefer to self-service than ever, PLG can play an integral role in meeting customers where they want to buy. Dave Boyce is the author of Product That Sells Itself, the forthcoming book from Stanford Business Press.  He is on the board of Forrester Research and is the former Chief Strategy Officer at InsideSales.com, CEO of ZenPrint, and GM Consulting and PLG Practice Lead at Winning by Design. In this session, he walks through the different approaches to building product-led growth, and outfitting teams and your product to support self-service sales, renewal, and onboarding. 

Ideal for Product, Sales, & Revops Leaders, and Founders/CEOs

Join to discuss:

• The three GTM motion archetypes (PLG, PLS, and ABS) and what types of companies each is best for
• Four models for converting and monetizing users in a PLG strategy
• How to avoid cannibalizing customers and scaring sales when retrofitting a PLG strategy
• Building a growth team to support your PLG strategy
• How responsibilities across Product, Sales, Marketing, and CS change in a PLG strategy